SpendHQ Appoints New Executives to Develop Next Phase of Growth & Data-Driven Innovation

CMO Madeline O’Phelan and EMEA Managing Director Manuel Roger will accelerate customers’ value realization through further localization and support of AI adoption for strategic decision-making

ATLANTA – SpendHQ, the best-in-class Spend Intelligence and Procurement Performance Management solutions provider, today announced the appointment of Madeline O’Phelan as chief marketing officer and Manuel Roger as EMEA managing director. The strategic hires will support SpendHQ’s next phase of growth and innovation to help its customers harness AI’s potential to optimize procurement’s impact and create enterprise-wide value.

O’Phelan joins SpendHQ with a proven track record in driving demand generation and go-to-market strategies for high-growth, PE-owned software companies. At SpendHQ, she will spearhead the company’s global marketing efforts, targeting the increasing demand for AI-driven procurement intelligence across North America and EMEA. Leveraging her expertise in data-driven and market intelligence strategies, O’Phelan will lead SpendHQ’s initiatives to accelerate growth and enhance customer retention.

Roger brings over 20 years of procurement and SaaS experience to SpendHQ, with expertise in building and leading cross-functional and multi-cultural teams, a proven track record in selling, upselling, and delivering complex technology solutions to Fortune 1000 companies globally, and driving scalable strategies for growth. At SpendHQ, he will look to develop and strengthen partnerships with technology and consulting firms and nurture strategic relationships with existing customers and prospective clients. Additionally, Roger will support SpendHQ’s ongoing localization in Europe, Middle East and Africa meet the specific business needs of regional customers.

“Both O’Phelan and Roger bring unparalleled expertise in crafting effective growth strategies and leading high-performing teams, which will be instrumental to SpendHQ as we address the escalating demand for AI-driven procurement solutions,” said Scott Macfee, CEO at SpendHQ. “Our customers understand the transformative potential of AI to convert spend insights and procurement processes into significant impact and savings. With O’Phelan and Roger on board, we will fortify an already strong brand that embodies SpendHQ’s dedication to empowering our customers to embrace a data-first approach to procurement. Our innovative solution ensures a seamless flow of data between analytics, strategy, and execution, driving continuous improvement and value.”

Despite AI’s potential to streamline procurement operations and enhance spend management efficiencies, there remains a gap between the excitement for AI’s capabilities and its actual implementation. According to a recent SpendHQ flash survey of procurement professionals, 70% of respondents report that it takes from several days to months to get data ready for analysis.

SpendHQ integrates AI into its Strategic Procurement Platform to solve the data-chaos challenge by giving its customers the efficiency, accuracy, and agility they require to drive financial and non-financial value. SpendHQ’s alignment with customer value is evident by a strong start to 2024. In the first five months of 2024, SpendHQ product implementations have increased and are outperforming 2023 implementations by nearly 40% across both the North American and EMEA markets.

For more insights on how strategic procurement management can positively impact and accelerate core business objectives, visit www.spendhq.com/resources.

About SpendHQ

SpendHQ is the leading best-in-class provider of enterprise Spend Intelligence and Procurement Performance Management solutions. The company’s SaaS products help customers move faster from the challenges of disparate spend and project data to clear value creation in one integrated experience, by producing actionable spend analytics insights that drive new initiatives, goals, and reporting of Procurement’s impact. Backed by nearly 20 years of procurement expertise and with more than 500 customers worldwide, SpendHQ’s solutions drive better financial and non-financial outcomes, advance procurement maturity, and demonstrate impact with data.